🚀 Choose Your Plan

Transform conflicts into connections with research-backed apologies

🎁 7-Day Free Trial

Start your trial and unlock full Premium access for 7 days — unlimited uses, longer apologies, full coaching analysis, and expert academic breakdowns. No credit card required to start.
After your trial ends, you'll keep unlimited Generate & Coach access, but Expert Analysis requires Pro.

🔓 Free

$0/month

Perfect for trying out our AI-powered apology tools

✅ What's Included (After Trial):

Unlimited apology generation & coaching
All 10 scenarios (personal + organizational)
All 4 tone voices + 3 modifiers (Contrite, Empathic, Strategic Repair, Guarded/Legal)
Short apologies (up to 25 words)
Basic coaching with 1 improvement suggestion
All communication channels (Standard, Press Release, Social Media, Direct Text)

❌ Not Included:

Longer apologies (50, 100, 200 words) 🔒
Full coaching (grade, score, detailed analysis) 🔒
10-15 detailed language improvements 🔒
Research insights from scholars 🔒
Complete rewritten apology 🔒
Expert Analysis (Image Repair Theory, Antapologia) 🔒
PDF & Word export 🔒

🌟 Most Popular

⭐ Premium

$12.99/month

Billed monthly

$99.99/year

Save $56/year! 🎉

For professionals, academics, journalists, and students looking to construct and/or analyze persuasive messages during complex crisis communication situations.

✅ Everything in Free, Plus:

Unlimited uses — No daily limits
Full-length apologies: 50, 100, or 200 words (vs. 25-word limit)
Multi-platform adaptation: Press release, social media, and personal message versions
Full Coaching Analysis:
- Letter grade & numerical score
- Complete effectiveness analysis with areas for improvement
- 10-15 detailed language improvements (vs. only 1 in Free)
- Research insights from communication scholars (Stein, Barton, Benoit)
- Complete improved apology rewrite (100-150 words)
Expert Analysis — Academic framework analysis:
- William L. Benoit's Image Repair Theory
- Kevin A. Stein's Antapologia Theory
- Stein & Barton's Mortification Framework
- Comparable scandal/crisis case analysis
- PDF & Word export functionality

📋 Subscription Terms

7-Day Free Trial — Full Pro access, then $12.99/month or $99.99/year
Auto-Renewal: Your subscription automatically renews unless cancelled at least 24 hours before the end of the current period
Manage Subscription: Cancel anytime in your account settings (no refunds for unused time)
Payment: Charged to your payment method upon purchase confirmation

By subscribing, you agree to our Terms of Service and Privacy Policy.

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🔍 Expert Analysis — Only in Premium

Premium subscribers get comprehensive academic analysis using proven communication frameworks trusted by scholars and crisis professionals. Each expert analysis provides:

🎯 Key Image Repair Strategies — Identifies specific tactics like mortification, corrective action, bolstering, or problematic patterns like minimization and shifting blame
✅ Likely Effective Elements — Highlights what works and why, pointing to authentic responsibility-taking, genuine remorse, and concrete repair commitments
❌ Likely Ineffective Elements — Flags soft language, evasion tactics, overused/generic/canned apologies, or strategy combinations that undermine trust
📊 Comparable Scandals/Crises — Shows 4-5 similar real-world cases for context (e.g., "James Charles: Faced backlash for inappropriate behavior...")
💬 Language Recommendations — Provides specific word-for-word improvements: "I regret the incident" → "I am deeply sorry for the pain I caused"
📱 Multi-Platform Adaptations — Rewrites your apology for press releases, social media, and personal messages

Example insight: "Your apology shows mortification and an attempt at corrective action, but it underplays the impact on stakeholders. Adding an explicit acknowledgment of harm and a clear next step for repair will increase trust."

❓ Frequently Asked Questions

Can I cancel anytime?

Yes! You can cancel your subscription at any time. You'll continue to have Premium access until the end of your billing period.

What's the difference between monthly and yearly?

Yearly plans save you over 35% compared to monthly billing. That's $56 in savings per year!

Is my data secure?

Absolutely. We use enterprise-grade security and never store your apology content after analysis.

What's the difference between Free and Premium coaching?

Free gives you 25-word analysis with 1 improvement. Premium gives you full-length analysis with letter grade, numerical score, 10-15 detailed improvements, research insights, and a complete rewritten apology.

🎓 Built for Communication Professionals

PR professionals, crisis managers, corporate communicators, publicists, and communication scholars rely on our research-informed tools to craft authentic, persuasive apologies that rebuild trust and repair reputations.