🚀 Choose Your Apology Plan

Transform conflicts into connections with research-backed apologies

🔓 Apology Lite

$0/month

Perfect for trying out our AI-powered apology tools

✅ What's Included:

  • 3 uses per day (resets every 24 hours)
  • Access to 3 basic scenarios
  • 25-word apology generation
  • 25-word coaching analysis with 1 improvement suggestion
  • Basic tone options (view only)
  • Text sharing to all platforms

❌ Not Included:

  • Longer apologies (50, 100, 200 words) 🔒
  • Custom tone selection 🔒
  • Full coaching (grade, score, 10-15 improvements) 🔒
  • Research insights 🔒
  • Improved apology rewrite 🔒
  • Expert Analysis (Image Repair Theory, Antapologia) 🔒
  • All 10 scenarios 🔒
🌟 Most Popular

💼 Apology Pro

$11.99/month

Billed monthly

$99.99/year

Save $44/year! 🎉

For professionals managing complex conflicts and communications

✅ Everything in Free, Plus:

  • Unlimited uses per day (no daily limits)
  • Access to all 10 scenarios (personal + organizational)
  • Full-length apologies: 50, 100, or 200 words
  • Custom tone selection: Mix reflective, empathetic, accountable, and compliance-aware tones
  • Full Smart Coaching:
    • Letter grade & numerical score
    • Complete effectiveness analysis
    • Areas for improvement
    • 10-15 language improvements (not just 1)
    • Research insights based on Kevin Stein & Matthew Barton
    • 100-150 word improved apology rewrite
  • Expert Analysis using academic frameworks:
    • Benoit's Image Repair Theory (14 strategies)
    • Antapologia framework
    • Crisis Communication Theory
    • Mortification research
    • Comparable scandal analysis
  • Multi-platform adaptation: Press release, social media, text versions
  • One-click sharing to all platforms
Start Monthly Plan Start Yearly Plan (Save 30%!)

🔍 See the depth of our expert analysis

Our Pro plan includes comprehensive, research-backed analysis of your apology using proven communication frameworks trusted by scholars and professionals. Each analysis provides:

  • 🎯 Key Image Repair Strategies — Identifies specific tactics like mortification, corrective action, bolstering, or problematic patterns like minimization and shifting blame
  • ✅ Likely Effective Elements — Highlights what works and why, pointing to authentic responsibility-taking, genuine remorse, and concrete repair commitments
  • ❌ Likely Ineffective Elements — Flags soft language, evasion tactics, overused/generic/canned apologies, or strategy combinations that undermine trust
  • 📊 Comparable Scandals/Crises — Shows 4-5 similar real-world cases for context (e.g., "James Charles: Faced backlash for inappropriate behavior...")
  • 💬 Language Recommendations — Provides specific word-for-word improvements: "I regret the incident" → "I am deeply sorry for the pain I caused"
  • 📱 Multi-Platform Adaptations — Rewrites your apology for press releases, social media, and personal messages
Example insight: "Your apology shows mortification and an attempt at corrective action, but it underplays the impact on stakeholders. Adding an explicit acknowledgment of harm and a clear next step for repair will increase trust."

❓ Frequently Asked Questions

Can I cancel anytime?

Yes! You can cancel your subscription at any time. You'll continue to have Pro access until the end of your billing period.

What's the difference between monthly and yearly?

Yearly plans save you 30% compared to monthly billing. That's $44 in savings per year!

Is my data secure?

Absolutely. We use enterprise-grade security and never store your apology content after analysis.

Do you offer refunds?

We offer a 7-day money-back guarantee for all Pro subscriptions. Contact support if you're not satisfied.

🎓 Built for Communication Professionals

PR professionals, crisis managers, corporate communicators, publicists, and scholars of image repair, rely on our research-informed tools to help then craft authentic, persuasive apologies that truly rebuild reputations.