🎓 Expert Analysis
Advanced academic analysis using Image Repair Theory, Antapologia, and other scholarly frameworks
🔬 See what expert analysis delivers
Each analysis examines your apology through multiple academic lenses, identifying specific image repair strategies, assessing what worked and didn't work in the apology, finding comparable cases from the Public Apology Central database, and providing specific language recommendations for improving the apology.
Academic Communication Analysis
📚 Theoretical Frameworks
🔍 Image Repair Theory
William L. Benoit
Comprehensive framework analyzing how individuals and organizations respond to perceived wrongdoing through strategic discourse designed to restore credibility and mitigate blame, outlining recurring tactics such as denial, shifting blame, bolstering, mortification, corrective action, minimization, attacking the accuser, and defeasibility.
⚡ Antapologia Theory
Kevin A. Stein
Theorizes the discursive responses that seek to weaken the image repair and reinforce the original attack, positioning apology and counter-apology as interdependent moves within the broader struggle for image and credibility.
🙏 Mortification Framework
Kevin A. Stein & Matthew H. Barton
Analyzes how rhetors craft an apology to convey genuine acceptance of responsibility, emphasizing linguistic and tonal precision through key strategies such as directly referencing the harm caused, choosing language that matches the severity of the act, seeking forgiveness, rejecting excuses or justifications, and expressing appropriate levels of shame and embarrassment.